Wanpela stretpela maket disisen i kam long wanpela stretpela maket analisis. Olsem na, wanem mak bilong nau na bihain rot bilong puffed kaikai maket yu laik go insait long en?
1. Status bilong nau bilong ol kaikai ol i putim long puf snek
Ol kaikai bilong Saina bilong nau i bin stat long namel bilong-1980, na prodak bilong en em "Sun Brend Rais Kuka". Wantaim wok bilong stretim ol samting bilong laip bilong ol manmeri, straksa bilong kaikai i bin senis isi isi long namba wan kaikai na klos-bes paten i go long tes, nutrisen, na amamas bilong ol liklik kaikai i bin kirapim ol kaikai bilong 1990s, na strong bilong snack kaikai i bin kirapim ol kaikai bilong 1990s, na strong bilong snack kaikai i bin kirapim 1990 krismas, na strong bilong snack kaikai i bin kirapim 1990s, na amamas bilong snack kaikai i bin kirapim ol long kisim kaikai long stat bilong 1990. ol faktori i bin kamap bihain long Guangdong, Fujian, Jiangsu, Jiangsu, Beijing, Tianjin, Shanghai, Shanghai na ol narapela ples, na ol i bin kirapim wanpela lain bilong ol samting ol i bin skruim long ol samting bilong kaikai i bin go bikpela. Ol kampani bilong wokim ol samting long ples, ol tu i bin kamapim ol bikpela kaikai bilong kaikai. . consumption. By the beginning of 1996, the sales of snack foods had exceeded 600 million yuan, and the products were mainly snack foods made of potatoes, corn, rice and other raw materials through puffing processing, with an annual output of more than 200 million tons. In 1999, the sales volume of puffed snacks on the national market reached 54986 ton. Long nau, pasin bilong kaikai ol liklik kaikai long Shanghai tasol em 6 bilion yuan long wanpela yia, na ol kaikai ol i save pulimapim liklik kaikai i save kamapim bikpela hap bilong ol dispela kaikai.
1. distribusen bilong Rijon
From the perspective of the company's equipment sales distribution, the national market is divided into the North District (Tianjin, Hebei, Hebei, Jindong, the Three Eastern Provinces), the Eastern District (Jiangsu, Zhejiang, Shanghai, Anhui, and Henan), the Southern District (Fujian, Guangdong, Hunan, Hubei, and Gansu), and the Western District (Chuanyu, Yunnan, Guizhou, na Shanxi) . Long 1999, sels volium bilong ol puffed snek kaikai long ol not na is rijon i bin kamap moa long 30% long kantri{{3} saut na wes rijon i bin as bilong wankain{{4} sels long saut rijon i bin go antap liklik long bipo yia, taim wes rijon i bin go antap liklik long bipo yia, taim wes rijon i bin go antap liklik long bipo yia, taim wes rijon i bin go antap liklik long bipo yia, taim wes rijon i bin go antap liklik long bipo yia, taim wes rijon i bin go antap liklik long bipo yia, taim wes rijon i bin go antap liklik long yia bipo, taim wes rijon i bin go antap liklik long yia bipo, taim wes rijon i bin go antap liklik long yia bipo, taim wes rijon i bin go antap liklik long yia bipo.
Long lukluk bilong Beijing, Shanghai, Guangzhou, na Chengdu, husat i makim 4-pela rijon, tupela Shanghai na Beijing i bin winim moa long 20% bilong bikpela sea bilong salim kaikai bilong ol bikpela siti long kantri, na bikpela maket potensial i kamap wanpela hot spot bilong ol bisnisman{1} Guangzhou na Chengdu i bin serim 6% bilong ol bisnisman bilong en, ol i bin kisim 6% bilong ol bisnisman bilong em, na ol i bin serim 6% bilong ol bisnisman bilong ol bisnisman {1} Guangzhou na Chengdu . Guangzhou maket, wantaim ektiv ekonomi bilong em na strongpela pawa bilong baim samting, i gat 6% maket sea tasol.
2. Ol sels senel
Long olgeta nesenel maket, wantaim ol taun, ol ples, na ol ples, ol soping mol, ol samting bilong baim, na ol narapela stua i bruk i go long tripela narapela narapela fomat, na ol i skruim ol kaikai bilong snek i go bikpela, ol i yusim ol samting bilong salim olsem bikpela rot bilong salim samting, na sea bilong ol long maket i kamap long 59%{1} Ol dispela pasin i save kamap tu long ol kain kain rijinol maket long olgeta hap bilong kantri, moa yet long Westen Distrik. long Westen Distrik. long Westen Distrik{2} long Westen Distrik. Long Westen Distrik {2} long Westen Distrik {2} . ol narapela rijon, ol sels sea bilong ol stua bilong salim ol samting i bin kamap long 70%{{4} Long hap is we ol supamaket i wok long kamap gutpela, ol soping mol na ol stua bilong salim ol samting i stap long wanpela sindaun we ol i wok long resis wantaim narapela long ol manmeri i save salim ol kaikai i gat ol liklik kaikai bilong ol snek i save salim.
3. Kompetisen
Ol wok bilong prosesim ol kaikai i kamap bikpela olsem wanpela indastri i wok long kamap bikpela isi isi, sampela bikpela kampani ol i save gut long en, ol i bin kamapim ol bren bilong ol yet, na olsem ol i bosim wol. Ol i gat sampela gutpela samting long kepital, prodaksen, R & D, maketing na ol narapela bisnis{{3} Ol i gat gutpela save long maket na mak bilong kompetisen, na ol i stap long gutpela posisen long kompetisen. Small na mid-said entaprais long kompetisen. 4}} Small na mid-said entaprais . na ol taun i gat namel sais bilong ol i bilong kamapim o kisim wanpela maket bilong ol maket bilong ol holsel long namel i go long mak bilong maket long rot bilong seperesen bilong maket, long wanem, dispela grup bilong ol konsuma i bikpela tru yet.
4. winmani mak i bikpela tru yet.
Kaikai ol i putim long en em i wanpela prodak i gat kain kain kala na hariap senis{{0} Maski i gat strongpela maket kompetisen, bikos long simpol invesmen bilong ol samting bilong prosesim kaikai i gat paf, i gat ol raw materiel i stap na ol kos bilong prodaksen i daunbilo, em i pulim yet planti investa long joinim dispela indastri. Ol i kisim bikpela winmani long rot bilong prodak inovesen, maketing inovasen, menesmen inovasen na ol narapela min{2}}} .
Namba tu, divelopmen daireksen bilong ol kaikai ol i putim long puf.
In the early 1990s, the Light Industry Federation promulgated the "National Food Industry Plan" and the "Light Industry 'Ninth Five-Year' Technology Development Plan and the 2010 Plan", emphasizing: form a complete and reasonable modern food industry system in China as soon as possible Proportion. Focus on the development of "nutrition, health care, puzzle, longpela taim i go daun" materniti na kaikai bilong pikinini, kaikai bilong ol sumatin, olpela kaikai, helt kaikai. Divelopim ol kain kain kaikai na ol kaikai bilong hariap, givim ful pilai long wok bilong saiens na teknoloji, na wok hat long apim kos bilong risos konvesen na prodaksen efisiens bihainim divelopmen daireksen bilong hai autput na prodaksen{5}}
Taim mak bilong mani bilong ol manmeri bilong Saina i kamap gutpela moa, pasin bilong ol manmeri long kaikai "tripela mak, tupela mak", liklik gris, liklik sol, liklik suga, bikpela vaitamin, na bikpela rop i kamap long kaikai bilong ol manmeri, na ol kaikai bilong snek i no narapela kain.
Ol mak bilong kaikai ol i putim long puf yet i makim posisen bilong en olsem wanpela amamas ol man i save amamas long en na kaikai kaikai i save kaikai . Ol kaikai i gutpela, i gutpela, i gat gutpela kaikai na i no gat bikpela pe, em ol kaikai bilong en i bin kamap long nau, ol kaikai i gat paf i bin go insait long wanpela taim bilong kwalitativ gro i kam long kwantitetiv grot{{2} Fesim ol samting bilong ol prodak bilong ol prodak bilong ol prodak, em i wok bilong ol long kisim gutpela kaikai bilong ol prodak bilong ol prodak bilong ol prodak. i wok long kamap bikpela ({3}} I gat ol nupela samting i mas i gat .
Man bilong wokim ol masin bilong mekim ol masin bilong klinim haus, em wanpela kampani bilong wokim ol masin bilong wokim ol masin, em Jinan puffing masin, em Jinan puffing masin manifakta
1. Maket segmen i soim pasin bilong pasin
Wetem inkris blong ol pablik holidei (i no bitim 115 dei long wan yia oli ol wiken mo pablik holidei), ol standet blong laef i bin kam gud moa, we i bin karem ol bisnis janis we oli no gat limit blong kakae ol kakae.
Kaikai bilong ol pikinini i no gutpela tumas em i no wanpela kaikai bilong ol pikinini tasol, tasol em i wanpela kaikai bilong pablik. Nau yet, bikpela konsuma grup bilong ol kaikai i gat puf snek em ol pikinini, na planti bilong ol prodak i wok tasol long paketim o seip, o traim long skruim edvetaismen.} bilong ol kain kain konsuma pasin i no klia olsem ol konsuma i save baim ol samting i no inap long kisim save long ol samting bilong ol konsuma i no inap long kisim save long ol samting bilong ol konsuma. ol i wok long putim nem olsem "Olgeta krismas". Tru tumas, olgeta krismas i ken kisim amamas long olgeta krismas. Ol man bilong salim ol samting i wok long kamap gutpela tru, tasol ol konsuma i pilim yet olsem i no gat wanpela samting i gutpela long ol, maski ol nupela prodak i wok long kamap. , Tasol planti bilong ol i "long wanpela yia o tupela yia"{7}} .
Snack kaikai i luk olsem em i 21 hot spot prodak long maket. Olsem na, antap long apim tes, mekim ol samting i kamap gutpela moa, mekim ol samting i kamap gutpela moa, na senisim seip bilong en, na kamapim helt kea fanksen long taim bilong kamapim prodak, bihainim ol nid bilong ol narapela narapela konsuma grup, "segmen fomula" na "blok fomula" i mas kamap bilong ol namel krismas na ol lapun manmeri, ol yut, ol sumatin, ol bebi, ol bebi na ol pikinini, ol bebi, ol bebi na ol pikinini, ol bebi, ol bebi, ol bebi na ol pikinini, ol bebi, ol bebi na ol pikinini, ol bebi, ol bebi na ol pikinini, ol pikinini, ol bebi, ol bebi na ol pikinini, ol pikinini, ol bebi famili, ol bebi, ol bebi famili, ol bebi famili, ol bebi, ol pikinini, ol bebi famili na ol pikinini, ol famili famili, ol pikinini, ol pikinini, ol bebi famili, ol famili famili, ol famili famili, ol famili famili, ol famili famili, ol famili famili, ol famili famili, ol pikinini, ol pikinini, ol pikinini, ol pikinini, ol bebi famili, ol famili famili, ol famili famili, ol famili na ol pikinini, ol famili bilong ol, em ol i no bin winim . ol narapela narapela kaikai, ol rot bilong kaikai, na ol pasin bilong kaikai, na bihainim wanpela klia kaikai ol i bin putim long snek i kamap klia .
2. gutpela kain kain na gutpela smel
Ol difren rijen oli gat ol difren kalja blong kakae mo ol fasin blong kakae{. I had blong gat wan samting i kam wan long wan tes, hemia, oli sud kasem tradisonol tes mo developem long ol niu, narakaen, mo ol difren daereksen. Divelopem ol prodak we oli stret long olgeta we oli stret long ol nid blong ol difren rijen mo ol difren grup blong ol pipol.
Nau yet, i gat moa long 300 kain kain kaikai ol i bin putim long ol liklik kaikai ol i bin putim long en, olsem prut, nat, ol kaikai bilong gaden, ol kaikai bilong solwara, mit, susu na ol bikpela 7-pela seris.
Long rot bilong ol narapela narapela rot bilong stretim ausait, stretim insait, stretim ausait na stretim insait, ol kaikai i gat paf i ken gat gutpela namba wan smel, ful tes bihain na i tru moa.
Nau yet, ol manmeri i ken lukim planti kain kain kaikai ol i bin putim long puf long wanem maket, i no 20 yia i go pinis. Yumi ken tok olsem 50% bilong ol kaikai yumi laik kaikai long ol narapela 20 yia i no bin kamap. 21 senturi em i wanpela handet yia bilong hariap divelopmen bilong teknoloji na infomesen i bin kamap planti taim wantaim ol nupela rot bilong wokim ol nupela raw materiel, ol nupela teknoloji na infomesen i bin go bikpela long ol nupela raw materiel, ol nupela teknoloji i wok long kamap gut wantaim ol nupela rot bilong wokim ol nupela raw materiel, ol nupela teknoloji na infomesen i bin kamap planti taim wantaim ol nupela rot bilong wokim ol nupela raw materiel, ol nupela teknoloji na infomesen{6} Wantaim wok bilong ol nupela raw materiel i wok long kamap bikpela na ol i wok long kamap bikpela. strongpela maket.